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Classroom/Program Competition

Global Competition

Classroom/Program Examples/Archive

60B - The Duffle Brand

by Name of Pitch Team

Location

Kansas City Metro

Missouri

United States

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The Story.

Innovator(s)

Within the Duffle Brand, we are a clothing brand, Positive apparel company The Duffle focuses on the six components of wellness. Since the Duffle brand currently doesn't have a line catering to the specialization of young adults, we aim to raise awareness of the value of mental wellness among young people with our particular collection Breath. Our issue is that people in society limit and pressure themselves through stereotypes, social media, and perhaps the people they hang out with. Online bullying has reportedly occurred in 46% of American teenagers between the ages of 13 and 17. The issue is the ongoing social pressures, some of which can be brought on by bullying. thus, we would want to remind young adults to BREATHE. , The acronym : Be Ready At The Heart. It stands for breath, our clothing line encourages young adults to remember that even though we can't entirely control all the stresses of society, we can take a step back, take a moment, and just breathe so we can be prepared at the heart. What do we offer? 4 products make up Breath. hoodies, backpacks, t-shirts, and sweats. We plan to advertise through social media, the Duffle brand website, and young brand ambassadors We ask for $5,000 for support in inventory and marketing. This will increase our profit margin and also our audience so that it won't be subjectifying to a specific audience

Problem

Increasing awareness of mental wellness among young people.

Solution

Creating a clothing line that encourages young adults to remember to BREATHE.

Target Market

Young adults, particularly those subject to social pressures.

Societal Impact

Improve mental wellness and resilience among young people.

Next Steps

Request $5,000 for support in inventory and marketing to increase profit margin and audience reach.

Reflection

Use of Backer Contributions

We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.

Community Feedback

Here's what community partners, backers, and judges for this pitch have shared so far...

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Judge's Rubric

Criteria #1Criteria #1

1- Did not do
2- Little evidence
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4- Most requirements met
5- All requirements met

Criteria #4Criteria #4

1- Did not do
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4- Most requirements met
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Criteria #2Criteria #2

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
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Criteria #5Criteria #5

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
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Criteria #3 (x2)Criteria #3 (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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Thank you for encouraging young innovators!

Community Feedback

Thank you so much for volunteering to provide feedback in this very unique pitch competition!

Your comments will be public after being approved by the educator.

Thank you for encouraging young innovators!

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