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Classroom/Program Competition

Global Competition

Classroom/Program Examples/Archive

Committing to Kansas City Youth

by Name of Pitch Team

Location

Kansas City Metro

Missouri

United States

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The Story.

Innovator(s)

The Jegna Klub's mission is to build a community of individuals with an entrepreneurial mindset who are economically independent and operating in harmony. To support this mission, they provide elementary schoolers with positive adult role models, host a podcast for career exploration, and offer an internship program for youth interested in communications.

Problem

The Jegna Klub wants to gain more engagement from youth between the ages of 12 and 22 both, on social media and in their internship program.

Solution

In order to get more youth to interact with and learn more about the Jegna Klub, the organization needs to cater their social media presence toward youth, and create a podcast by youth and for youth. To create a more youth-friendly social media presence, we created a TikTok and focused on Instagram reels to promote both the organization and their podcast.

Target Market

The Jegna Klub's target audience is youth age 12-22 because this is an influential time in their life, and the Jegna Klub wants to help them with college, career, and work experience through their internship program.

Societal Impact

By adapting The Jegna Klub's social media pages to appeal to youth, the organization will be able to reach out to them and provide information about their career exploration podcast and internship program. Creating a podcast that is hosted by their peers will appeal to youth more and get them more connected with the organization.

Next Steps

Although our time as Jegna Klub interns is at an end, The Jegna Klub plans to bring on new interns when the school year starts. These interns will continue the youth podcast we created the pilot for. One intern will be a designated social media manger to curate The Jegna Klub's social media to appeal to the youth.

Reflection

We have had the opportunity to work in professional environments with a group of our peers, and strengthened our skills in marketing, broadcasting, design, and journalism.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. $500 will go to the salary of the social media manager, advertising on TikTok will cost $28/month, and advertising on Instagram will cost $26.80/month.

Community Feedback

Here's what community partners, backers, and judges for this pitch have shared so far...

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Thank you to our voters and backers!

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Judge's Rubric

Criteria #1Criteria #1

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #4Criteria #4

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #2Criteria #2

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #5Criteria #5

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #3 (x2)Criteria #3 (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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Thanks for contributions to the growth of young innovators!

Community Feedback

Thank you so much for volunteering to provide feedback in this very unique pitch competition!

Your comments will be public after being approved by the educator.

Thanks for contributions to the growth of young innovators!

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