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Classroom/Program Competition

Global Competition

Classroom/Program Examples/Archive

Re-Branding KKFI

by Name of Pitch Team

Location

Kansas City Metro

Missouri

United States

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The Story.

Innovator(s)

KKFI is a community radio station that had been operating for over three decades. They are dedicated to representing marginalized people. They are dedicated to equality, diversity, inclusion and acceptance. They have over 90 shows and are on air 24/7.

Problem

The problem we are trying to solve is getting more people to listen to our station. This is difficult because there is almost no advertisements in the community and the branding is inconsistent.

Solution

We designed a new logo so there would be one set symbol for the company instead of the 19 currently in circulation. We also began researching areas to purchase ad space so the company can be seen by more people.

Target Market

The main people affected by the problem are potential listeners/consumers, because the lack of advertisement makes it difficult to expand the audience. The problem also affects the programmers of the shows at KKFI, because they are losing out on potential listeners.

Societal Impact

Our solution would bring value to the local community because gaining listeners means an increase in donations, which allows for more shows and enables us to support more local artists and provide even better content to the community.

Next Steps

The next step of our idea would be to conduct research after a certain time period to see how well the advertising is doing. Then we will buy more advertising and maximize its impact.

Reflection

We learned a lot of useful media production skills. For example, we are being certified to become an on air programmers, and we learned how to record and edit public service announcements. We also learned how to use the software at radio stations. We've also gained independence and responsibility.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. If people support our idea with funding, we will invest the money in more advertising and market research so that we can be sure to maximize on the advertising.

Community Feedback

Here's what community partners, backers, and judges for this pitch have shared so far...

criteria #2 something something something

4/8/2024

words lots of words

4/8/2024

something about the work posted here

4/8/2024

Nice work! Maybe consider selling to the team in our office.
Dr. Dixon @NextPitch

5/3/2023

Thank you to our voters and backers!

Thank you so much for volunteering to be a judge in this very unique pitch competition!

Simply scroll down, add your scores, and submit public encouragement for the innovator(s).

Your comments will be public after being approved by the educator but scores are always private.

Judge's Rubric

Criteria #1Criteria #1

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #4Criteria #4

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #2Criteria #2

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #5Criteria #5

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #3 (x2)Criteria #3 (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

##

Thank you for encouraging young innovators!

Community Feedback

Thank you so much for volunteering to provide feedback in this very unique pitch competition!

Your comments will be public after being approved by the educator.

Thank you for encouraging young innovators!

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