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Classroom/Program Competition

Global Competition

Classroom/Program Examples/Archive

Homestyle for the Home Team

by Name of Pitch Team

Location

Kansas City Metro

Missouri

United States

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The Story.

Innovator(s)

Trozzolo Communications Group is a marketing agency dedicated to serving their clients with any problems they have in the real world. They bring value to any community by setting a goal to solve every client's problem.

Problem

Dots Pretzels is Trozzolo's client and they are struggling to expose tailgaters to Dots Pretzels. This causes a lack of interest in buying Dots Pretzels for a tailgate, which is why Dots Pretzels is asking Trozzolo to solve the issue of exposure within the tailgating community.

Solution

Trozzolo's team came up with a solution involving two parts. Part One would be having Dots Enthusiasts go to tailgates with sampling bins to inform more people about Dots. Part Two would be using Instagram and Facebook to attract tailgaters who are unable to attend tailgates with Dots enthusiasts. This would promote and build excitement for Dots at a tailgate.

Target Market

The Trozzolo team is specifically targeting Millennial tailgaters who are not aware of Dots Pretzels. This would allow the promotion of Dots pretzels and an increase in purchases at tailgates.

Societal Impact

This campaign allows for the Dots Pretzels company to grow, and expand its reach into tailgating. It positively impacts people's tailgating experience and can change both the Dots Pretzels community and the tailgating community.

Next Steps

The crucial part of this idea is the budget for implementing it with the public. The next steps would include the money in order to meet the needs for the campaign.

Reflection

This work has positively impacted my thought process and intelligence. From this experience, I have not only grown as a person, but I have watched my team members grow with me. We have all developed several important characteristics that we will continue to use for the rest of our lives. Teamwork, determination, and kindness have been the traits that we have gained through this work.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. The Trozzolo team will use the funding for the supplies needed during the in-person events, and the promotional events including the paid ads on Instagram and Facebook.

Community Feedback

Here's what community partners, backers, and judges for this pitch have shared so far...

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Thank you to our voters and backers!

Thank you so much for volunteering to be a judge in this very unique pitch competition!

Simply scroll down, add your scores, and submit public encouragement for the innovator(s).

Your comments will be public after being approved by the educator but scores are always private.

Judge's Rubric

Criteria #1Criteria #1

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #4Criteria #4

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #2Criteria #2

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #5Criteria #5

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #3 (x2)Criteria #3 (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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Thanks for contributions to the growth of young innovators!

Community Feedback

Thank you so much for volunteering to provide feedback in this very unique pitch competition!

Your comments will be public after being approved by the educator.

Thanks for contributions to the growth of young innovators!

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