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Classroom/Program Competition

Global Competition

Classroom/Program Examples/Archive

115A - TheWorkoutKC

by Name of Pitch Team

Location

Kansas City Metro

Missouri

United States

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The Story.

Innovator(s)

The problem is the lack of knowledge of the workout sessions. It is a pretty small company that was founded by 4 friends and they need to get their name out there. Advertising is what this company needs to gain more traction and add to their community. The solution is a mix of setting up google ads and making the workouts more accessible through a do it yourself subscription service. This so the clients don’t need to attend a workout all the time and it can be flexible because they workout any time as opposed to the sessions which are on certain dates and times. With the addition of google ads it would raise the amount of traffic on their website resulting in more purchases of workouts. They do this by targeting specific keywords that people would be searching for. The main audience is the customer who would purchase a workout program or buy a session to go to. With my solution affecting flexibility and lowering the cost by making the exercises as one’s done by themselves it will bring more awareness to the company. If we can raise brand awareness through google ads and more affordable, flexible workouts it would drive the number of sales exponentially. Offering an option to make it more affordable will drive people to the brand who didn’t have the budget for it before. With google ads they could target searches that would be aimed towards their target audience of people wanting to workout. The steps after that would be to establish a budget for the google ads and finish the framework for the subscription service.

Problem

Lack of knowledge of the workout sessions.

Solution

Google ads and a DIY subscription service for workouts.

Target Market

Customers who would purchase a workout program or buy a session.

Societal Impact

Improve physical fitness and provide affordable, flexible workout options.

Next Steps

Establish a budget for the Google ads and finish the framework for the subscription service.

Reflection

Use of Backer Contributions

We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.

Community Feedback

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Judge's Rubric

Criteria #1Criteria #1

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #4Criteria #4

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #2Criteria #2

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #5Criteria #5

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #3 (x2)Criteria #3 (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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Thanks for contributions to the growth of young innovators!

Community Feedback

Thank you so much for volunteering to provide feedback in this very unique pitch competition!

Your comments will be public after being approved by the educator.

Thanks for contributions to the growth of young innovators!

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